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Car hire - self-drive: average UK price
Car hire - self-drive (per day, incl. VAT) cost £68.90 on average in September 2026 — ▲ 2.2% in a year. Pay much more than this and it is worth shopping around.
UK average, September 2026£68.90per day, incl. VAT
Last month£68.292-yr range £59.10–£68.90
Average price, last 25 months
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Questions and answers
How much does car hire - self-drive cost in the UK?
£68.90 for per day, incl. VAT on average in September 2026 (ONS).
Has it gone up?
Up 2.2% from £67.41 in September 2025.
What exactly is measured?
The ONS average price for the CPI item "Car hire - self-drive" in the vehicle hire group, standardised to per day, incl. VAT.
Source: ONS Shopping prices comparison tool (Open Government Licence v3.0).