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Deodorant or antiperspirant: average UK price
Deodorant or antiperspirant (each (50 - 250ml)) cost £3.06 on average in September 2026 — ▲ 4.8% in a year. Pay much more than this and it is worth shopping around.
UK average, September 2026£3.06each (50 - 250ml)
Last month£3.152-yr range £2.84–£3.15
Average price, last 25 months
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£15.30Questions and answers
How much does deodorant or antiperspirant cost in the UK?
£3.06 for each (50 - 250ml) on average in September 2026 (ONS).
Has it gone up?
Up 4.8% from £2.92 in September 2025.
What exactly is measured?
The ONS average price for the CPI item "Deodorant or antiperspirant" in the personal hygiene and wellness group, standardised to each (50 - 250ml).
Source: ONS Shopping prices comparison tool (Open Government Licence v3.0).