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Toilet rolls: average UK price
Toilet rolls (per pack of 4) cost £2.32 on average in September 2026 — ▲ 1.3% in a year. Pay much more than this and it is worth shopping around.
UK average, September 2026£2.32per pack of 4
Last month£2.332-yr range £2.23–£2.35
Average price, last 25 months
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£15.30Questions and answers
How much does toilet rolls cost in the UK?
£2.32 for per pack of 4 on average in September 2026 (ONS).
Has it gone up?
Up 1.3% from £2.29 in September 2025.
What exactly is measured?
The ONS average price for the CPI item "Toilet rolls" in the personal hygiene and wellness group, standardised to per pack of 4.
Source: ONS Shopping prices comparison tool (Open Government Licence v3.0).