Home › Shopping prices › Foundation - liquid
Foundation - liquid: average UK price
Foundation - liquid (each (30 - 35ml)) cost £15.30 on average in September 2026 — ▲ 1.6% in a year. Pay much more than this and it is worth shopping around.
UK average, September 2026£15.30each (30 - 35ml)
Last month£14.722-yr range £14.56–£15.30
Average price, last 25 months
More in Personal hygiene and wellness
Toilet rolls
per pack of 4
£2.32Toothpasteeach
£2.98Tissues - boxeach
£1.49Facial moisturiser or day creameach (50 - 150ml)
£34.99Deodorant or antiperspiranteach (50 - 250ml)
£3.06Mascaraeach
£13.32Shampooper bottle (250 - 400ml)
£5.23Fragrance (men's or women's) - any brandper bottle
£57.83Hair colourant - permanenteach (60 - 140ml)
£8.77Hair geleach (150 - 200ml)
£4.54Shower gelper bottle (150 - 250ml)
£2.19Razor blades - cartridgeper pack of 3 - 8
£13.05Questions and answers
How much does foundation - liquid cost in the UK?
£15.30 for each (30 - 35ml) on average in September 2026 (ONS).
Has it gone up?
Up 1.6% from £15.06 in September 2025.
What exactly is measured?
The ONS average price for the CPI item "Foundation - liquid" in the personal hygiene and wellness group, standardised to each (30 - 35ml).
Source: ONS Shopping prices comparison tool (Open Government Licence v3.0).