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Fragrance (men's or women's) - any brand: average UK price
Fragrance (men's or women's) - any brand (per bottle) cost £57.83 on average in September 2026 — ▲ 0.4% in a year. Pay much more than this and it is worth shopping around.
UK average, September 2026£57.83per bottle
Last month£58.612-yr range £55.23–£59.53
Average price, last 25 months
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£15.30Questions and answers
How much does fragrance (men's or women's) - any brand cost in the UK?
£57.83 for per bottle on average in September 2026 (ONS).
Has it gone up?
Up 0.4% from £57.60 in September 2025.
What exactly is measured?
The ONS average price for the CPI item "Fragrance (men's or women's) - any brand" in the personal hygiene and wellness group, standardised to per bottle.
Source: ONS Shopping prices comparison tool (Open Government Licence v3.0).